dork bait
I've had a
revelation, a personal breakthru!!
I'm extremely suseptable to "dork-bait" -- Put a PDA on a fishing line and you'll hook me every time.
Oooh - and there's prescious
little in the world of dot-com'ers on this
topic, too! I figure if our culture can turn around the concept of "geek" into something desirable, then "dork" can't be too far behind, right?
Strips tells it like it is!
Strips has the skinny on WorldConnect..... sort of.
Wisdom Where
I think that if one were to spontaneously become aware of all the secrets of the universe, they would be come incapable of laughter. Either that, or they would not be able to cease laughing until they died, and then, perhaps, they would be able to enjoy that knowledge - and be joyful.
Is the RIAA Opportunity Blind?
Here's a snippet of history for you: Once upon a time, you used to be able to buy a vinyl recording of a single (or an album for that matter) that had on the B-side, a rhythm-section only remix of the A-side.
DJs know this, and there are thousands of DJs and a complete fan base which make up some measurable percentage of the music consuming universe. It's basically what's
driven styles of music from drum-n-bass, to trance, to
whatever is played in clubs today.
Now - take the issue of DRM and how it threatens the open exchange of music - well there's no shortage of
technologies out there that promise to put the smack down on file sharing. Of course, that is one option...
... But choices have
consequences, and with increasing
success stories which prove that you can monitize the sales of individual songs for download, why can't the RIAA see that there's
Opportunity in them there hills!!
So here's my vision:
- Take a successful artist, and see which song of theirs is downloaded the most - Take Kylie for example - her single "Can't get you out of my head" must've been all over the damn internet like stank on s**t (ok, sorry, that was excessive).
- Now, make it ridiculous=easy for people to obtain legitimate copies of the single digitally. This isn't a hard sell. People will pay $0.25 - $1.00 easy for better quality-control of their source material.
- At this point, you have huge interest, and a hot single, but sagging album sales - and here's where I pull it all together for you:
- Don't sell just an album - license the whole source recording. Songs, tracks, vocals, beats, synths, pops, drums and bass, kit and kaboodle. Like these people won't pay $50-100 for a high quality source for their remixing addiction
- Slather it with DRM - go ahead. At this point it makes sense. Furthermore, track derivative uses of the material - and ask for royalties!
This is a no brainer to me - the true owners of this material are the record labels anyway (and think of the back catalog!!), and they're currently sitting on a completely untapped goldmine. You take a new technology like
DVD-Audio, you put a single on it, and you encrypt the sub-tracks for people to unlock if/when they purchase the key.
Ultimately, the RIAA needs to stop turning a deaf ear to ideas like this one, and they need to look at this way (and other ways) that they can leverage their position into new revenue streams. Otherwise, the whole structure will collapse like a house of cards (or their website =).
Wired News: Why RIAA Keeps Getting Hacked
Wired News: Why RIAA Keeps Getting Hacked: "'The RIAA honestly has no idea what they're up against. They will be toast the first time they try to shut down a P2P network being used by any serious black hats,' Ferrell said."
That's just damn funny if you ask me... and so true. RIAA members are at least 50% mobster mentality anyway. Well, at least the handful that I've met were a bunch of slimy old white guys reminiscing about their heyday of producing "Styx".
3Com Audrey Online Campaign
It was many years ago, but we'd like to thank and honor Mr. Mitchell for giving us the Audrey. Visit his
online marketing efforts here.
Here's a short list of links to Audrey hacking resources:
