TheFeature :: Social Currency
Social Currency, huh?This is good; "...baseball cards are stickier ... than bubblegum." So now content is a false king and people are really more interested in connecting with each other than connecting with information. Hmm. I'm gonna have to ponder that. Of course, I wasn't there per se when the internet was taking off, but I don't remember a whole lot of "community" going on outside of newsgroups and IRC, and even today, those realms are the domain of uber-geeks more competent at the command line than at the check-out line.
The article gives us a good analogy for it's argument, but I gotta say that while a baseball card is a form of currency in and of itself, it's also content. Duh. I'm all for moving right into developing the "community" aspect of the mobile internet.
But elaborately produced content - like prepackaged video shorts, inscrutable weather maps, and football game TV replays - are not only inappropriate for a two-inch screen, they are inappropriate as social currency. Sorry, but people won't use their cell phones to buy content any more than they used their Internet connections to buy content - unless that content is something that gives them a reason to call someone else.
Come on! Don't you need to have content to comprise the currency? I'm guessing that I'm simply too utilitarian for this argument to work on me. And what's this about buying content? I never got the impression that I bought anything when I visited Weather.com, other than eyeballs on some ads.
And what's this about having sex with phones? That's just gross. These people!
0 Comments:
Post a Comment
<< Home