McDonalds Wi-Fi overcooked? author Doug Mohney couldn't be more on target with his assessment that people won't necessarily flock to McDonald's just to use their WiFi while they suck back a heart attack, er... I mean, BigMac.
Seeing how good ole' ev found himself in a Starbucks not too long ago for that very reason, Mohney might be a bit left of center after all.
And hold on - is billing really an issue? I keep coming across the terminology "turnkey solution" here and there. Is it possible that providers are already thinking about his billing-issue gripe?
Regardless, it does fly contrary to the basic value proposition of their other high-tech offering, the SpeedPass. Wasn't the point of that device that you can get in and out faster, not hang around longer?
Wednesday, March 26, 2003
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